LGBT rights activists in Malaysia joined the commemorations for May 17, in various ways in 2013, including through different online actions. Highlights included the launching of a web-based video campaign to challenge transphobia. The campaign asks questions, in particular, of what it means to be a trans* ally? Activists also connected to the global rainbow flashmob, via a rainbow group photo action.
Organisers advised, ´This educational video campaign is specifically designed to raise awareness regarding the trans* community, in hopes to foster understanding and promote tolerance and acceptance in this society towards trans people and subsequently bridge the gap between the trans* community and the society.´