Informational campaign in Ukraine. “We Already Know Each Other” is a campaign about the LGBT+ people who are already part of our lives — friends, neighbors, colleagues. It explains how to support them in everyday situations: at work, in school, or during casual conversations. The campaign sheds light on what coming out means and why not everyone can do it safely. It helps recognize everyday homophobia, understand how jokes can hurt, and why equality needs public support, not just private acceptance. By fostering empathy and awareness, the campaign encourages everyone to be active allies and create a more inclusive and respectful society.